Reddit Market Intelligence

Market Intelligence Platform

Overview

The Reddit Market Intelligence system monitors 13 industry subreddits for market trends, consumer sentiment, and business opportunities. Using Claude AI for analysis, it generates professional dual-perspective reports with evidence-based citations, enabling data-driven business decisions.

The Challenge

The industry moves fast:

• Regulatory changes happen frequently
• Consumer preferences shift rapidly
• Market opportunities emerge and disappear quickly
• Competitive intelligence is scattered across forums

Traditional market research is:

• Expensive ($10K+ per report)
• Slow (weeks to months)
• Often outdated by publication

Solution Architecture

13 Industry Subreddits
         |
    Reddit API Scraper
         |
    Content Filtering
         |
    Claude AI Analysis
         |
   ┌─────┴─────┐
   |           |
 Danny's    Basil's
  View       View
   |           |
   └─────┬─────┘
         |
    DOCX Report Generator

Key Features

Multi-Subreddit Monitoring

Tracking 13 relevant subreddits:

• r/weedbiz
• r/[industry-specific]
• r/canadients
• r/TheOCS
• And 9 more industry-specific communities

Content Extraction

def extract_relevant_posts(subreddit: str, timeframe: str) -> List[Post]:
    """Extract posts with business relevance"""
    posts = reddit.subreddit(subreddit).top(timeframe)
 
    return [
        post for post in posts
        if meets_relevance_criteria(post)
        and has_engagement_threshold(post)
    ]

AI-Powered Analysis

Claude analyzes aggregated content for:

• Market Trends: What's gaining/losing popularity
• Consumer Pain Points: Unmet needs and complaints
• Competitive Intelligence: What companies are being discussed
• Regulatory Signals: Policy changes and impacts

Dual-Perspective Reports

Two professional personas provide analysis:

Danny - The Opportunist

• Focuses on business opportunities
• Aggressive growth recommendations
• First-mover advantage emphasis

Basil - The Analyst

• Risk-aware perspective
• Data-driven recommendations
• Conservative market positioning

Evidence-Based Citations

Every claim links to source:

## Market Trend: Vape Decline
 
Consumer sentiment around vape products has shifted negatively,
with health concerns driving preference toward flower and edibles.
 
**Sources:**
- [r/canadients] "Switching back to flower after..." (342 upvotes)
- [r/TheOCS] "Edibles are the only way to go now" (189 upvotes)

DOCX Report Generation

Professional branded documents:

• Executive summary
• Detailed findings by category
• Opportunity matrix
• Source appendix

Technical Implementation

Reddit API Integration

import praw
 
reddit = praw.Reddit(
    client_id=config.REDDIT_CLIENT_ID,
    client_secret=config.REDDIT_SECRET,
    user_agent="MarketIntel/2.0"
)

Content Processing Pipeline

1. Scrape: Collect posts from target subreddits
2. Filter: Remove noise, duplicates, irrelevant content
3. Aggregate: Group by topic and sentiment
4. Analyze: Claude AI extracts insights
5. Generate: Create formatted DOCX report

Report Automation

from docx import Document
from docx.shared import Inches, Pt
 
def generate_report(analysis: Analysis) -> Document:
    doc = Document('template.docx')
 
    add_executive_summary(doc, analysis.summary)
    add_trend_section(doc, analysis.trends)
    add_opportunity_matrix(doc, analysis.opportunities)
    add_citations(doc, analysis.sources)
 
    return doc

Results

The system delivers:

• Weekly intelligence reports
• 20+ actionable insights per report
• 100% citation coverage
• $5K-50K+ deal opportunities identified

Use Cases

• New market entry decisions
• Product development priorities
• Competitive positioning
• Regulatory preparedness

This project demonstrates web scraping, NLP analysis, practical AI application for business intelligence, and automated report generation.