Product Sync Pipeline
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Product Sync Pipeline

Automated weekly sync of 100+ products from WordPress to Google Sheets with AI-generated marketing descriptions and branded stakeholder notifications.

LLS2024Live

Results

100+
Products Synced
Weekly automation
80%
API Cost Reduction
Description caching
~$3
Monthly AI Cost
Haiku optimized
Zero
Manual Effort
Fully automated

Product Sync Pipeline

Automated Product Sync System

Overview

This product pipeline automates the weekly synchronization of product data from WordPress to Google Sheets, enhanced with AI-generated marketing descriptions. Running every Monday at 5 AM on personal infrastructure, it keeps the sales team equipped with current, professionally written product information.

The Problem

The sales team needed current product data for client outreach:

  • Manual exports were time-consuming and error-prone
  • Product descriptions varied in quality and tone
  • Updates were inconsistent - sometimes weeks behind
  • No notification system when new products were added

Solution Architecture

WordPress Product Database
         |
    [Monday 5 AM]
         |
    Python Sync Service
         |
   ┌─────┴─────┐
   |           |
Product     Claude AI
 Data       Descriptions
   |           |
   └─────┬─────┘
         |
   Google Sheets API
         |
   AWS SES Notification

Key Features

WordPress Integration

Direct API connection to WordPress WooCommerce:

  • Product details (name, SKU, price)
  • Inventory status
  • Category hierarchy
  • Product images

AI-Enhanced Descriptions

Claude AI generates professional marketing copy:

python
def generate_description(product: Product) -> str:
    prompt = f"""
    Write a compelling 2-3 sentence marketing description for:
    Product: {product.name}
    Category: {product.category}
    Key Features: {product.features}
 
    Style: Professional, benefit-focused, concise
    """
 
    response = claude.messages.create(
        model="claude-3-haiku",
        messages=[{"role": "user", "content": prompt}]
    )
 
    return response.content[0].text

Deduplication System

AI descriptions are cached to optimize costs:

  • MD5 hash of product attributes as key
  • Only generate descriptions for new/changed products
  • ~80% reduction in API calls after initial run

Google Sheets Output

Structured spreadsheet with:

  • Product details columns
  • AI-generated descriptions
  • Last updated timestamp
  • Change indicators for new items

Branded Notifications

HTML email notifications to stakeholders:

  • Summary of products synced
  • Highlights of new additions
  • Direct link to updated spreadsheet
  • Professional branded template

Technical Implementation

Scheduling

ini
# systemd timer
[Timer]
OnCalendar=Mon *-*-* 05:00:00
Persistent=true

Error Handling

python
@retry(stop=stop_after_attempt(3), wait=wait_exponential())
def sync_products():
    try:
        products = fetch_wordpress_products()
        enriched = enrich_with_ai(products)
        update_spreadsheet(enriched)
        send_notification(success=True, count=len(products))
    except Exception as e:
        send_notification(success=False, error=str(e))
        raise

Cost Optimization

  • Haiku model for cost-effective generation
  • Description caching reduces API calls 80%+
  • Batch operations for Sheets API efficiency
  • Monthly AI cost: ~$3

Results

The pipeline delivers:

  • 100+ products synced weekly
  • Consistent quality in all descriptions
  • Zero manual effort for the sales team
  • Immediate visibility into new products

Sample Output

| Product | AI Description | Updated | |---------|---------------|---------| | Premium Widget A | Elevate your workflow with our flagship widget, engineered for professionals who demand precision and reliability. | 2025-01-13 | | Standard Widget B | The perfect balance of quality and value, designed for everyday tasks with enterprise-grade durability. | 2025-01-13 |


This project demonstrates multi-API orchestration, practical AI integration for content generation, and building reliable scheduled automation systems.