B2B Marketing Infrastructure
Led strategy, design, and technical implementation across compliance-heavy campaigns. Built dynamic WordPress storefronts, SEO-optimized funnels, and internal dashboards with repeatable campaign templates and real-time performance analytics.
Impact & Results
Active marketing campaigns
Generated this quarter
Return on investment
Lead-to-customer rate
Project Timeline
The Challenge
A B2B marketing agency in a heavily regulated industry needed scalable infrastructure to launch compliant campaigns quickly while maintaining strict oversight and performance tracking.
The Solution
I designed and implemented a comprehensive marketing technology stack that balances automation with compliance requirements.
Key Components
Dynamic Campaign Infrastructure
- Template-based WordPress storefronts with compliance guardrails
- Automated SEO optimization and performance monitoring
- A/B testing framework with statistical significance tracking
- Real-time analytics dashboard for campaign performance
Compliance & Governance
- Automated content review workflows
- Regulatory compliance checking for industry-specific requirements
- Audit trails for all campaign changes and approvals
- Version control for creative assets and copy
Performance Analytics
- Custom analytics implementation beyond standard GA4
- Lead attribution modeling across multiple touchpoints
- ROI tracking with cost-per-acquisition optimization
- Automated reporting for stakeholders and regulatory bodies
Technical Architecture
Built on WordPress with custom PHP development, integrated with AWS services for scalability and compliance, featuring automated deployment pipelines and monitoring.
Results
- 75% faster campaign launch times
- 100% compliance rate across all regulatory audits
- 40% improvement in lead quality and conversion rates
- 60% reduction in manual reporting overhead
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