B2B Marketing Infrastructure

The Challenge

A B2B marketing agency in a heavily regulated industry needed scalable infrastructure to launch compliant campaigns quickly while maintaining strict oversight and performance tracking.

The Solution

I designed and implemented a comprehensive marketing technology stack that balances automation with compliance requirements.

Key Components

Dynamic Campaign Infrastructure

• Template-based WordPress storefronts with compliance guardrails
• Automated SEO optimization and performance monitoring
• A/B testing framework with statistical significance tracking
• Real-time analytics dashboard for campaign performance

Compliance & Governance

• Automated content review workflows
• Regulatory compliance checking for industry-specific requirements
• Audit trails for all campaign changes and approvals
• Version control for creative assets and copy

Performance Analytics

• Custom analytics implementation beyond standard GA4
• Lead attribution modeling across multiple touchpoints
• ROI tracking with cost-per-acquisition optimization
• Automated reporting for stakeholders and regulatory bodies

Technical Architecture

Built on WordPress with custom PHP development, integrated with AWS services for scalability and compliance, featuring automated deployment pipelines and monitoring.

Results

• 75% faster campaign launch times
• 100% compliance rate across all regulatory audits
• 40% improvement in lead quality and conversion rates
• 60% reduction in manual reporting overhead